Brazil - BRAZZIL - Alexandre Pires, Claudinho & Buchecha, Scheila Carvalho, Danielle Winits - Brazilian Entertainment - June 1998


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Thanks to the lowest common denominator factor even the less gifted new Brazilian idols are being enthusiastically accepted by all segments of the population.

For years the world of entertainment and TV in particular has given Brazil the idols it thirsts for. And Brazilians have not been let down lately. There is an abundance of new faces ready to be today's heroes. They are all young, pretty and well packaged. They are people like songstress Ivete Sangalo, who made Bahia state axé music a must-hear rhythm in the richer South; Alexandre Pires, the crooner of the Só pra Contrariar, a pagode (a samba style) band, the bestseller musical phenomenon with three million CDs sold—-a record in the Brazilian recording industry—; and child actress Fernanda Souza, who plays Mili in Chiquititas, a big-hit soap opera among the kids. In other times they might be snubbed and considered not sophisticated enough to be consumed by the elites. Thanks to a democratization and leveling of tastes though the new idols popularity reaches all segments of the population.

The list of the emerging new stars also include the funk duo Claudinho & Buchecha from Rio and the samba group É o Tchan!, which made blonde Carla Perez and brunette Scheila Carvalho, both dancers, sex symbols and role models for kids and teens. Thanks to this new generation of entertainers 80% of the CDs sold today in Brazil are from national artists. On TV, mondo cane show hosts Márcia Goldschmidt on SBT and Ratinho on Record, both with a huge following are helping to define the national taste.

Another TV hero contributing to maintain the dumb blonde stereotype is 24-year-old Carioca (from Rio) Danielle Winits, star of Globo TV novela (soap opera) Corpo Dourado (Golden Body), In the soap Winits plays Alicinha, a model worried that she is getting to old for her career. Danielle is also in Cabaret, a play being shown in São Paulo. Winits's agenda is full and her star is rising. She will be Brazilian's Playboy cover girl in August and in October people will be able to see her in José Zaragoza's movie Até Que a Vida Nos Separe (Until Life Do Us Apart). She has patented her name and soon all sorts of products bearing her DW trademark should start cropping up.

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